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ADMINISTRATIVE ORDER NO. 341
ADMINISTRATIVE ORDER NO. 341 -
IMPLEMENTING THE PHILIPPINE HEALTH PROMOTION PROGRAM THROUGH HEALTHY
PLACES
WHEREAS, Sec. 15, Article II of the
Philippine Constitution provides that "the State shall protect and
promote the right to health of the people and instill health
consciousness among them";
WHEREAS, there has been a
reported increase in the incidence of preventable diseases in Asia and
in the country;
WHEREAS, there is a need to
undertake more health promotion and disease preventive measures;
WHEREAS, health promotion must
involve all people and all places at all times requiring concerted and
collaborative efforts among the various national and local government
agencies as well as the private sector;
NOW, THEREFORE, I, FIDEL V.
RAMOS, President of the Republic of the Philippines, by virtue of the
powers vested in me by law, do hereby direct the following:
Section 1.
Establishment of the Philippine Health Promotion Program Through
Healthy Places. — A national multi-sectoral health promotion strategy
which aims to communicate health messages and build health supportive
environment through advocacy, networking and community action, to be
known as the Philippine Health Promotion Program Through Healthy
Places, is hereby established.
Sec. 2.
Goal and Objectives. — The program's goal shall be a Healthy
Philippines by the year 2000, with the following objectives:
a.
Identify strategic health messages and maximize their communication to
the people;
b. Promote
these health messages in partnership with organized groups and
different sectors through multi-sectoral action, networking and
inter-sectoral linkages;
c. Increase
awareness and understanding of the interaction between health,
environment and development as these apply to different places and
context; and
d. Identify
and address the socio-cultural, environmental, religious and ethnic
factors that bring about poor health and advocate for true social
reforms particularly among the disadvantaged groups.
Sec. 3.
Strategy. — Social mobilization for health promotion shall be the key
strategy of the program. This shall involve advocacy, networking,
information, education and communication (IEC), capability building,
community organization, monitoring and evaluation.
Sec. 4. The
Department of Health as Lead Agency. — The Department of Health shall
be the lead agency for the program. As the lead agency, the Department
of Health shall formulate a comprehensive, continuing and integral plan
of action and manual of operations for a health promotion program
containing the rationale, objectives, target clientele, indicators and
standards/checklists.
Sec. 5.
Role of the Local Government Units and Involvement of NGOs, POs, and
Private Sector. — The local government units, in coordination with
concerned agencies, shall ensure continued promotion of strategic
health messages in key settings in provinces, cities, municipalities
and barangays. Through multi-sectoral consultations, advocacy,
networking, capability building and community action, they shall also
be responsible in building and sustaining a health supportive
environment based on the standard health indicators for each key
setting.
Sec. 6. Key
Settings. — The program shall work through key settings or "Healthy
Places" which shall include homes, schools, workplaces, vehicles,
streets/bus stations, eating places, hospitals, hotels, markets,
moviehouses, rest rooms, ports, prisons, and resorts.
Sec. 7.
Recognition and Awards. — The Barangay Technical Working Group, as
created under Sec. 8 hereof, shall give due recognition to the key
settings which receive the highest rating in accordance with the basic
indicators enumerated in Sec. 9 hereof.
A separate recognition shall be
given to the outstanding region, provinces, municipalities, cities and
barangays which have distinguished themselves by receiving the highest
rating in their category, in accordance with the 14 basic indicators
enumerated in Sec. 9 hereof.
Sec. 8.
Creation of Technical Working Groups. — There is hereby created the
following Technical Working Groups with their respective compositions:
I. National
Technical Working Group (NTWG). — The NTWG shall be composed of the
following:
A. Government
Agencies:
Department of Health, National
Intra-Sectoral Committee, from which the Chairman shall be appointed by
the Secretary of Health
A
representative from each of the following departments:
a) Department
of Interior and Local Government
b) Department
of Education, Culture and Sports
c) Department
of Environment and Natural Resources
d) Department
of Tourism
e) Department
of Labor and Employment
f) Department
of Trade and Industry
B. Private
Sector
A representative each from a
non-government organization, private/business sector, people's
organization, professional group, civic/religious group and the media,
to be appointed by the Secretary of Health upon the recommendation of
the Chairman of the NTWG
II. Regional
Technical Working Group (RTWG). — The RTWG shall be composed of the
following:
A. Government
Agencies:
Department of Health, Regional
Intra-Sectoral Committee, from which the Chairman shall be designated
by Regional Director of the Department of Health
A
representative from each of the following department's regional offices:
a) Department
of Interior and Local Government
b) Department
of Education, Culture and Sports
c) Department
of Environment and Natural Resources
d) Department
of Tourism
e) Department
of Labor and Employment
f) Department
of Trade and Industry
B. Private
Sector
A representative each from
non-government organization, private/business sector, people's
organization, professional group, civic/religious group and the media,
to be appointed by the concerned Regional Director, Department of
Health upon the recommendation of the Chairman of the RTWG
III.
Provincial Technical Working Group (PTWG). — The PTWG shall be composed
of the following:
A. Provincial
Governor or his/her duly authorized representative
B. A
representative each from non-government organization, private/business
sector, people's organization and civic/religious group, to be
appointed by the provincial governor upon the recommendation of the
provincial health officer.
IV.
Municipal/City Technical Working Group (M/CTWG). — The M/CTWG shall be
composed of the following:
A.
Municipal or City Mayor or his/her duly authorized representative
B. A
representative each from non-government organization, private/business
sector, people's organization and civic/religious group, to be
appointed by the provincial governor upon the recommendation of the
provincial health officer.
V. Barangay
Technical Working Group (BTWG). — The BTWG shall be composed of the
following:
A. The
Barangay Chairman
B.
A representative each from people's organization and civic/religious
group
Sec. 9.
Functions. — The Technical Working Groups shall discharge the following
functions:
a.
implement the objectives set forth in Sec. 2 of this order; and
b. evaluate
the contenders in their areas of jurisdiction and confer the "Most
Healthy Award".
SECTION 10.
Criteria for Judgment. — The place shall be judged as "healthy", based
on the following 14 basic indicators:
a)
Percentage of households with access to safe and adequate drinking
water;
b) Percentage
of households using sanitary toilets;
c) Presence
and maintenance of provincial/city/municipal/ barangay waste collection
and disposal system (waste management);
d) Percentage
of food establishments with rating of Satisfactory (S), Very
Satisfactory (VS), and Excellent (E);
e) Safety
Environment
— presence of
appropriate danger and road signs;
— incidence of
vehicular traffic accidents;
— fire
incidence;
— crime rate;
f)
Non-Pollution of the environment
— percentage
of factories accredited by the National Pollution Control Commission
(NPCC) and with certificate issued by the Department of Environment and
Natural Resources (DENR);
— percentage
of non-smoke belching vehicles;
— meets water
quality standards of the Environmental Management Bureau (EMB)
of DENR (rivers, streams,
canals, etc.);
— absence of
garbage litters in public places;
g)
Availability of health services
— ratio of
health personnel with the population;
— availability
of health facilities and supplies;
h) Health
practices
— percentage
of fully-immunized children;
— percentage
of breastfeeding mothers;
i) Presence of
health and environment-friendly livelihood programs;
j) Nutritional
status of the population with attention to the percentage of moderate
and severe malnutrition among 0-5 age group;
k) Morbidity
and mortality rate of diseases;
l) Provision
of services to the elderly (ages over 60 years) and the handicapped;
m) Presence of
insect and vermin control measures;
o)
Preservation of trees and ornamental plant gardens along roads,
pathways, parks, etc.
SECTION 11.
Funding. — The funds necessary for the implementation of the Program
shall be sourced from the Comprehensive Health Care Agreement between
local government units and the Department of Health.
SECTION 12.
Submission of Regular Reports. — The Department of Health shall submit
regular reports to the Office of the President on the status of the
implementation of the Program.
SECTION 13.
Participation in Program. — All departments and agencies of the
government, as well as all local government units, are hereby directed
to actively participate in the Program, using all channels of
communication available to ensure widest dissemination of health
messages. They are further ordered to integrate the program into
existing health and environment-related programs. Finally, all
multi-sectoral groups are enjoined to participate in the implementation
of the program.
SECTION 14.
Effectivity. — This Administrative Order shall take effect immediately.
DONE in the
City of Manila, this 11th day of June in the year of Our Lord, Nineteen
Hundred and Ninety-Seven.
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