16 C.F.R. § 240.11 Wholesaler or third party performance of seller's obligations.
Title 16 - Commercial Practices
A seller may contract with intermediaries, such as wholesalers, distributors, or other third parties, to perform all or part of the seller's obligations under sections 2 (d) and (e). The use of intermediaries does not relieve a seller of its responsibility to comply with the law. Therefore, in contracting with an intermediary, a seller should ensure that its obligations under the law are in fact fulfilled.
Title 16: Commercial Practices
PART 240—GUIDES FOR ADVERTISING ALLOWANCES AND OTHER MERCHANDISING PAYMENTS AND SERVICES
§ 240.11 Wholesaler or third party performance of seller's obligations.

