16 C.F.R. § 642.2 Definitions.
Title 16 - Commercial Practices
As used in this part: (a) Simple and easy to understand means: (1) A layered format as described in §642.3 of this part; (2) Plain language designed to be understood by ordinary consumers; and (3) Use of clear and concise sentences, paragraphs, and sections. (i) Examples. For purposes of this part, examples of factors to be considered in determining whether a statement is in plain language and uses clear and concise sentences, paragraphs, and sections include: (A) Use of short explanatory sentences; (B) Use of definite, concrete, everyday words; (C) Use of active voice; (D) Avoidance of multiple negatives; (E) Avoidance of legal and technical business terminology; (F) Avoidance of explanations that are imprecise and reasonably subject to different interpretations; and (G) Use of language that is not misleading. (ii) [Reserved] (b) Principal promotional document means the document designed to be seen first by the consumer, such as the cover letter.
Title 16: Commercial Practices
PART 642—PRESCREEN OPT-OUT NOTICE
§ 642.2 Definitions.