16 C.F.R. PART 23--GUIDES FOR THE JEWELRY, PRECIOUS METALS, AND PEWTER INDUSTRIES


TITLE 16--Commercial Practices

CHAPTER I--FEDERAL TRADE COMMISSION

SUBCHAPTER B--GUIDES AND TRADE PRACTICE RULES

PART 23--GUIDES FOR THE JEWELRY, PRECIOUS METALS, AND PEWTER INDUSTRIES

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�23.0
Scope and application.
�23.1
Deception (general).
�23.2
Misleading illustrations.
�23.3
Misuse of the terms ''hand-made,'' ''hand-polished,'' etc.
�23.4
Misrepresentation as to gold content.
�23.5
Misuse of the word ''vermeil.''
�23.6
Misrepresentation as to silver content.
�23.7
Misuse of the words ''platinum,'' ''iridium,'' ''palladium,'' ''ruthenium,'' ''rhodium,'' and ''osmium.''
�23.8
Misrepresentation as to content of pewter.
�23.9
Additional guidance for the use of quality marks.
�23.10
Misuse of ''corrosion proof,'' ''noncorrosive,'' ''corrosion resistant,'' ''rust proof,'' ''rust resistant,'' etc.
�23.11
Definition and misuse of the word ''diamond.''
�23.12
Misuse of the words ''flawless,'' ''perfect,'' etc.
�23.13
Disclosure of treatments to diamonds
�23.14
Misuse of the term ''blue white.''
�23.15
Misuse of the term ''properly cut,'' etc.
�23.16
Misuse of the words ''brilliant'' and ''full cut.''
�23.17
Misrepresentation of weight and ''total weight.''
�23.18
Definitions of various pearls.
�23.19
Misuse of the word ''pearl.''
�23.20
Misuse of terms such as ''cultured pearl,'' ''seed pearl,'' ''Oriental pearl,'' ''natura,'' ''kultured,'' ''real,'' ''gem,'' ''synthetic,'' and regional designations.
�23.21
Misrepresentation as to cultured pearls.
�23.22
Disclosure of treatments to gemstones.
�23.23
Misuse of the words ''ruby,'' ''sapphire,'' ''emerald,'' ''topaz,'' ''stone,'' ''birthstone,'' ''gemstone,'' etc.
�23.24
Misuse of the words ''real,'' ''genuine,'' ''natural,'' ''precious,'' etc.
�23.25
Misuse of the word ''gem.''
�23.26
Misuse of the words ''flawless,'' ''perfect,'' etc.
Appendix
Appendix to Part 23--Exemptions Recognized in the Assay for Quality of Gold Alloy, Gold Filled, Gold Overlay, Rolled Gold Plate, Silver, and Platinum Industry Products
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