27 C.F.R. § 6.52 Cooperative advertising.
Title 27 - Alcohol, Tobacco Products and Firearms
An arrangement in which an industry member participates with a retailer in paying for an advertisement placed by the retailer constitutes paying the retailer for advertising within the meaning of the Act.
Title 27: Alcohol, Tobacco and Firearms
PART 6—“TIED-HOUSE”
Subpart C—Unlawful Inducements
Paying for Advertising, Display or Distribution Service
§ 6.52 Cooperative advertising.
