27 C.F.R. § 6.54 Advertising in retailer publications.
Title 27 - Alcohol, Tobacco Products and Firearms
The purchase, by an industry member, of advertising in a retailer publication for distribution to consumers or the general public constitutes paying the retailer for advertising within the meaning of the Act.
Title 27: Alcohol, Tobacco and Firearms
PART 6—“TIED-HOUSE”
Subpart C—Unlawful Inducements
Paying for Advertising, Display or Distribution Service
§ 6.54 Advertising in retailer publications.
