27 C.F.R. § 6.102 Outside signs.
Title 27 - Alcohol, Tobacco Products and Firearms
The act by an industry member of giving or selling outside signs to a retailer does not constitute a means to induce within the meaning of section 105(b)(3) of the Act provided that: (a) The sign must bear conspicuous and substantial advertising matter about the product or the industry member which is permanently inscribed or securely affixed; (b) The retailer is not compensated, directly or indirectly such as through a sign company, for displaying the signs; and (c) The cost of the signs may not exceed $400. [T.D. ATF–364, 60 FR 20424, Apr. 26, 1995]
Title 27: Alcohol, Tobacco and Firearms
PART 6—“TIED-HOUSE”
Subpart D—Exceptions
§ 6.102 Outside signs.