47 C.F.R. § 73.670 Commercial limits in children's programs.
Title 47 - Telecommunication
(a) No commercial television broadcast station licensee shall air more than 10.5 minutes of commercial matter per hour during children's programming on weekends, or more than 12 minutes of commercial matter per hour on weekdays. (b) The display of Internet Web site addresses during program material is permitted only if the Web site: (1) Offers a substantial amount of bona fide program-related or other noncommercial content; (2) Is not primarily intended for commercial purposes, including either e-commerce or advertising; (3) The Web site's home page and other menu pages are clearly labeled to distinguish the noncommercial from the commercial sections; and (4) The page of the Web site to which viewers are directed by the Web site address is not used for e-commerce, advertising, or other commercial purposes (e.g., contains no links labeled “store” and no links to another page with commercial material). (c) The display of Web site addresses in children's programs is prohibited during both program material and commercial material when the site uses characters from the program to sell products or services. Note 1: Commercial matter means air time sold for purposes of selling a product or service and promotions of television programs or video programming services other than children's educational and informational programming. Note 2: For purposes of this section, children's programming refers to programs originally produced and broadcast primarily for an audience of children 12 years old and younger. [70 FR 36, Jan. 3, 2005] Effective Date Note: At 71 FR 5177, Feb. 1, 2006, in §73.670, paragraphs (b) and (c) and Note 1 were stayed until further notice, effective Feb. 1, 2006.
Title 47: Telecommunication
PART 73—RADIO BROADCAST SERVICES
Subpart E—Television Broadcast Stations
§ 73.670 Commercial limits in children's programs.
