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§ 4010. —  Functions and powers of councils.



[Laws in effect as of January 24, 2002]
[Document not affected by Public Laws enacted between
  January 24, 2002 and December 19, 2002]
[CITE: 16USC4010]

 
                         TITLE 16--CONSERVATION
 
                 CHAPTER 60--FISH AND SEAFOOD PROMOTION
 
Sec. 4010. Functions and powers of councils


(a) Activities of a council

    (1) Each council shall--
        (A) Adopt \1\ a seal which shall be judicially noticed;
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    \1\ So in original. Probably should not be capitalized.
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        (B) implement all terms of its charter;
        (C) prepare and submit to the Secretary, for review and approval 
    under section 4011(a)(1) of this title, a marketing and promotion 
    plan and amendments to such plan which contain descriptions of the 
    projected consumer education, research, and other marketing and 
    promotion activities of the council;
        (D) implement and administer an approved marketing and promotion 
    plan and amendments to such plan;
        (E) determine the assessments to be made under section 4012 of 
    this title and administer the collection of such assessments to 
    finance council expenses described in paragraph (2) of this 
    subsection;
        (F) receive, investigate and report to the Secretary accounts of 
    violations of rules or orders relating to assessments collected 
    under section 4012 of this title, or quality standard requirements 
    established under subsection (c) of this section;
        (G) prepare and submit to the Secretary, for review and approval 
    under section 4011(a)(1) of this title, a budget (on a fiscal year 
    basis) of the anticipated expenses and disbursements of the council, 
    including--
            (i) all administrative and contractual expenses;
            (ii) the probable costs of consumer education, research, and 
        other marketing and promotion plans or projects;
            (iii) the costs of the collection of assessments; and
            (iv) the expense of repayment of the costs of each 
        referendum conducted in regard to the council;

        (H) maintain books and records, prepare and submit to the 
    Secretary such reports from time to time as may be necessary for 
    appropriate accounting with respect to the receipt and disbursement 
    of funds entrusted to it, and cause a complete audit report to be 
    submitted to the Secretary at the end of each fiscal year;
        (I) reimburse the Secretary for the expenses incurred for the 
    conduct of the referendum to establish the council or any subsequent 
    referendum to terminate the council that fails; and
        (J) prepare and submit to the Secretary from time to time such 
    reports or proposals as the council determines appropriate to 
    further the purposes of this chapter.

    (2) Funds collected by a council under section 4012 of this title 
shall be used by the council for--
        (A) research, consumer education, and other marketing and 
    promotion activities regarding the quality and marketing of fish and 
    fish products;
        (B) other expenses, as described in subsection (a)(1)(G) of this 
    section;
        (C) such other expenses for the administration, maintenance, and 
    functioning of the council as may be authorized by the Secretary;
        (D) any reserve fund established under subsection (b)(5) of this 
    section and any administrative expenses incurred by the Secretary 
    specified as reimbursable under this chapter.

    (3) Marketing and promotion plans and amendments to such plans 
prepared by a council under subsection (a)(1)(C) of this section shall 
be designed to increase the general demand for fish and fish products 
described in accordance with section 4009(b)(3) of this title by 
encouraging, expanding, and improving the marketing, promotion and 
utilization of such fish and fish products, in domestic or foreign 
markets, or both, through consumer education, research, and other 
marketing and promotion activities.
    (4) Consumer education and other marketing and promotion activities 
carried out by a council under a marketing and promotion plan and 
amendments to such plan may not contain references to any private brand 
or trade name and shall avoid the use of deceptive acts or practices in 
promoting fish or fish products or with respect to the quality, value, 
or use of any competing product or group of products.

(b) Authority of a council

    A council may--
        (1) sue and be sued;
        (2) enter into contracts;
        (3) employ and determine the salary of an executive director who 
    may, with the approval of the council, employ and determine the 
    salary of such additional staff as may be necessary;
        (4) collaborate with other councils and with the National 
    Council in establishing and implementing a national marketing and 
    promotion plan for one or more species of fish or fish products; and
        (5) establish a reserve fund from monies collected and received 
    under section 4012 of this title to permit an effective and 
    sustained program of research, consumer education, and other 
    marketing and promotion activities regarding the quality and 
    marketing of fish and fish products in years when production and 
    assessment income may be reduced, but the total reserve fund may not 
    exceed the amount budgeted for the current fiscal year of operation.

(c) Quality standards

    (1) A council may develop and submit to the Secretary for approval, 
or upon the request of a council the Secretary shall develop, quality 
standards for a fish or fish product described in accordance with 
section 4009(b)(3) of this title. Any quality standard developed under 
this paragraph shall be consistent with the purposes of this chapter.
    (2) A quality standard developed under paragraph (1) of this 
subsection may be adopted by a council by a majority of the members of 
the council if first approved, in a referendum conducted by the council, 
by a majority of the sector participants of the sector concerned voting 
and the majority collectively accounted for, in the twelve-month period 
immediately preceding the month in which the referendum is held, not 
less than sixty-six percent of the value of the fish or fish products 
described in accordance with section 4009(b)(3) of this title that were 
handled by that sector during such period.
    (3) With respect to a quality standard adopted under paragraph (2) 
of this subsection, the council shall develop and file with the 
Secretary an official identification in the form of a symbol, stamp, 
label, or seal that will be used to indicate that a fish or fish product 
meets the quality standard at the time the official identification is 
affixed to the fish or fish product, or is affixed to or printed on the 
packaging material of the fish or fish product.
    (4) The Secretary shall establish by regulation procedures for the 
use of an official identification filed with the Secretary under 
paragraph (3) of this subsection. Misuse of an official identification 
established under this section shall constitute a violation of this 
chapter.
    (5) Prior to issuing final regulations under paragraph (4) of this 
subsection, the Secretary shall--
        (A) publish the proposed regulations by such means as will 
    result in wide publicity in affected regions; and
        (B) provide for public comment and the opportunity for a public 
    hearing.

    (6) A council may receive, investigate and report to the Secretary 
accounts of violations of regulations issued under paragraph (4) of this 
subsection.
    (7) Any regulation issued under paragraph (4) of this subsection 
shall be repealed immediately by the Secretary upon the termination 
under section 4015 of this title of the council that developed the 
official identification to which the regulations apply.
    (8) The procedures applicable to the adoption and the taking effect 
of a quality standard developed under this subsection also apply to a 
subsequent amendment or the termination of such standard.

(d) Amendment of a charter

    A council may submit to the Secretary amendments to the text of the 
council's charter. Any proposed amendments to a charter shall be 
approved or disapproved in the same manner as the original charter was 
approved under section 4009(d) and (e) of this title, with the exception 
of section 4009(d)(1)(B) of this title.

(Pub. L. 99-659, title II, Sec. 211, Nov. 14, 1986, 100 Stat. 3724.)

                  Section Referred to in Other Sections

    This section is referred to in sections 4009, 4011, 4012 of this 
title.



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